Maximillion Cooper Net Worth: When it comes to a melange of velocity, fashion and celeb culture, few names leap to the fore as aggressively as Maximillion Cooper. The British proprietor-turned-founder of the world-renowned Gumball 3000 rally (an event that combines supercars, music, fashion and charity) has made his creative vision a worldwide success. From his humble origins in Stone, Staffordshire, to creating a multimillion-dollar empire and finding love in unlikely places, Cooper’s tale is one of competition, imagination and reinvention.
Quick Bio Table: Maximillion Cooper
| Full Name | Maximillion Fife Alexander Cooper |
| Nickname | Cooper |
| Date of Birth | June 7, 1972 |
| Age (2025) | 53 |
| Birthplace | Stone, Staffordshire, England |
| Nationality | British |
| Ethnicity | White |
| Religion | Christian |
| Zodiac Sign | Gemini |
| Height | 178 cm (5’10”) |
| Weight | 80 kg (176 lbs) |
| Hair Color | Light Brown |
| Eye Color | Blue |
| Education | Central Saint Martins, London |
| Profession | Entrepreneur, Fashion Designer, Race Car Driver |
| Famous For | Founder of Gumball 3000 Rally |
| Hobbies | Cars, Skateboarding, Fashion, Travel |
| @mrgumball3000 | |
| First Wife | Julie Brangstrup (2003–2010) |
| Current Wife | Eve (married 2014) |
| Children | Cash, Lotus, Jagger, Mini (with Julie) + 1 son with Eve |
| Residence | London, England |
| Maximillion Cooper Net Worth (2025) | $50–80 Million (estimated) |
Who Is Maximillion Cooper?
At the heart of Maximillion Cooper is a British entrepreneur, creative soul and racecar driver. He’s inextricably linked to the Gumball 3000 rally, which he founded in 1999. More than a mere race, Gumball turned into a lifestyle event that drew celebrities, athletes and wealthy thrill-seekers from all over the world.
But underneath the glitz of Ferraris and partying, Cooper is a family man, an academic at heart (graduating with honours in fashion design), and a business magnate who has been able to consistently break ground in loads of different businesses. His knack for combining urban culture, high fashion and motorsports has made him one of the most distinctive figures in celebrity entrepreneurship.
Maximillion Cooper Net Worth
Maximillion Cooper’s wealth comes primarily from his brainchild—Gumball 3000. What started as a fun road rally among friends has transformed into a global brand with revenue streams from:
- Sponsorships and celebrity participation in rallies
- Merchandise and branded clothing lines
- Concerts and entertainment events
- Media rights and promotional partnerships
- The Gumball 3000 Foundation, which combines philanthropy with business visibility
As of 2025, Cooper’s net worth is estimated between $50 million and $80 million. While some sources place it closer to $50 million, others estimate higher due to the scale of Gumball’s success and his personal investments.
In addition to his London residence, Cooper also owns a collection of exotic cars that reflect his passion for speed and design. These aren’t just assets—they are part of his lifestyle and brand identity.
The Birth of Gumball 3000
The Gumball 3000 rally was created in 1999 by Maximillion Cooper. Gumball was more than a traditional race, with luxury cars mixed with music, fashion and entertainment. The rally soon became a lure for celebrities, athletes, musicians and rich car enthusiasts. It wasn’t solely a question of who could drive the fastest — it was a matter of lifestyle, adventure and belonging to an exclusive global club.
Over the years, celebrities including David Hasselhoff, Deadmau5, Snoop Dogg and Lewis Hamilton have been linked to the rally – making it one of “the world’s most talked about car culture events,” according to its runaway website.
Gumball 3000 grew into a merchandise line, music tours and a charity foundation showing that clearly Cooper wasn’t just a rally organiser but a pioneering entrepreneur.
Love, Marriage, and Family Life
First Marriage: Julie Brangstrup
In 2003, Cooper married Julie Brangstrup, a Danish businesswoman. The couple had four children together: Cash, Lotus, Jagger, and Mini Cooper. While their marriage ended in 2010, Julie remained connected to the business world, and their family continues to be part of Cooper’s life story.
Meeting Eve
That same year, during the 2010 Gumball 3000 rally, fate brought Cooper together with rapper Eve (Eve Jihan Jeffers-Cooper). Their romance blossomed quickly, and after three years of dating, they got engaged. On June 14, 2014, they tied the knot in Spain, coinciding with the final stop of that year’s Gumball rally.
The couple welcomed their first child together, a son, in 2022, adding to Cooper’s growing family.
Professional Life
Creativity and adrenaline have always flavoured Cooper’s working life. The pattern-mad designer started his career in fashion design after studying at Central Saint Martins in London, but he proved early on that he had a vision beyond clothes. His love of cars and motorsports got him into professional driving, but he wanted to combine the two.
His signature achievement came in 1999, when he founded Gumball 3000. It was unlike any previous rally — it wasn’t just a race; it was an immersion, with music, fashion, nightlife and charity woven around the exhilaration of piloting exotic cars across entire countries.
Celebrities including Snoop Dogg, David Hasselhoff, Deadmau5 and Lewis Hamilton have taken part over the years – cool references making the event feel a bit pop culture. Today, Gumball 3000 is more than a rally — it’s a global lifestyle brand with Cooper himself as its charismatic figurehead and leader.
Height and Physical Appearance
Standing 178 cm (5’10”) and weighing in the region of 80 kg (176 lbs) Maximillion Cooper has a very athletic body that comes courtesy of his sports laden lifestyle. With blue eyes, a light brown hair and his characteristically beard look, he’s the epitome of your typical English gentleman with an edge of adventure.
Cooper doesn’t express himself through body art, and unlike many other celebrities, there are no flashy changes here. His polished and edgy appearance represents his design roots and mingles with a lavish lifestyle.
Children
Maximillion Cooper is a father of five children:
- Cash Cooper – daughter with Julie Brangstrup
- Lotus Cooper – daughter with Julie
- Jagger Cooper – son with Julie
- Mini Cooper – daughter with Julie
- Unnamed son – with his current wife, Eve, born in 2022
Despite his busy professional life, Cooper is known to be a hands-on father. His children often appear in glimpses on social media, though he maintains their privacy to give them a grounded upbringing away from the spotlight.
The Story of Success
The story of Maximillion is one of vision and determination. After attending fashion school, he could have also taken a direct route into design. Instead, he combined his love for art, motorsport and music into what is now the Gumball 3000.
The rally, which began in 1999, rapidly expanded to include media coverage and celebrities. What made it unique was the cultural festival atmosphere of luxury cars. It wasn’t about the fastest runner to reach the goal—it was about how each person experienced their trip.
Since then, Gumball 3000 has grown into a global lifestyle brand with merchandise, music promotion, charity work and events. Cooper’s capacity for innovation and growth has made him a millionaire many times over.
Education
Cooper attended Central Saint Martins College of Art and Design in London, one of the world’s leading centers for fashion and design. His education also provided a unique creative foundation to look beyond traditional industries. This design-mindedness can be seen in the manner he developed Gumball 3000 so much more than a simple rally, but rather as it own cultural movement with its own fashion line and aesthetic.
Final Word
Maximillion Cooper is more than a man who plans car rallies; he is an innovative entrepreneur, family man and creative mind. From his early days in Staffordshire, through starting a multimillion-dollar business empire with his first wife Julie Brangstrup (alongside whom he raised four children), to life at home now and the love of his life Eve, passion and reinvention have always driven Cooper’s journey.
His story shows how, with creativity and doggedness — and a healthy dose of bravado — you can build an empire that cuts across industries. At 53, with a family he adores and a business that shows no signs of slowing down, Cooper’s story is far from finished.
FAQs
1. What is Maximillion Cooper’s date of birth?
He was born on June 7, 1972, in Stone, Staffordshire, England.
2. How old is Maximillion Cooper?
As of 2025, he is 53 years old.
3. What is Maximillion Cooper net worth?
His net worth is estimated between $50 million and $80 million.
4. Who was Maximillion Cooper’s first wife?
His first wife was Julie Brangstrup, whom he married in 2003 and divorced in 2010.
5. Who is Maximillion Cooper married to now?
He is married to rapper Eve (Eve Jihan Jeffers). They married in 2014.
